10 days old
2018-08-032018-09-02

Accenture Interactive - Marketing Engagement Manager - Raleigh

Raleigh, NC 27608

Accenture Digital
The digital revolution is changing everything, transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital, youll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.

Your Role:

The Market Engagement Manager (MEM) serves as a single point of contact who is accountable towards local market for driving digital outcomes from demand through service, geared towards delivering locally lead MCM campaigns based on local insights and nuances derived from campaign interaction data and market trends.

Responsibilities:
Regular touch points (weekly/monthly) with LOC brand and MCM leads, as well at a more strategic level (e.g. quarterly) to support and provide input on the overall local brand strategy plan.
End-to-end orchestration to ensure delivery of campaigns including localization of global templates.
Extracting relevant assets from Library and providing them to LOC brand and MCM leads for consideration
Driving service adoption, local insights, MCM expertise & best practice guidance
Translating analytics and performance reports into meaningful recommendations to optimize campaigns on-the-fly as well as input into future campaign strategies
Ensures translation of assets to local markets and completion of campaigns briefing document
Coordination touchpoint with strategic and print agencies, as well as with medical and regulatory for reviews
Creates and maintains a close business relationship with the local client marketing lead and team, including regular travel to client site in for business meetings
Works with a LOC brand teams for prioritisation & adaptation when priorities change
Interfaces with offshore Digital Project Managers who manage actual execution to ensure correct priority and service levels for the local market
Ensures service reports and campaign reports delivered on time to local market client
Facilitate service introduction & change confirmation focusing on local market opportunities
Governance management to provide scheduling, management reporting inputs and action tracking associated with Service Governance

Required:
Knowledge of Pharma industry and marketing in highly regulated environments
Multi-channel marketing experience
Ability to understand and translate marketing analytics reports
Platform experience (especially AEM, Adobe Campaign)
Marketing Account Management experience (client-facing)
In-depth understanding of GSK Digital Delivery processes, digital tactics and capabilities
Knowledge of GSK global, regional and local digital objectives and strategy
Connected across Digital Delivery teams and GSK stakeholder groups
Awareness of digital trends
Cultural awareness and international experience

Recommended:
Relationship management
Communications & Executive Reporting
Digital Project Delivery (Web, Social, Mobile)

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Accenture Interactive - Marketing Engagement Manager - Raleigh

Accenture
Raleigh, NC 27608

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Accenture
Raleigh, NC
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