1+ months

Assoc Manager, Business Development & Sales Marketing Analytics

New York, NY 10176

BD & Sales Marketing Organization: Corporate Function/Marketing + Communications Location: Negotiable - Chicago or NYC preferred

Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With over 500,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Corporate Functions Marketing + Communications As part of this team, youll play a key role in helping Accenture execute its strategy. Youll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

YOUR ROLE: BD & Sales Marketing

Responsible for executing analysis and providing recommendations on how to accelerate the revenue growth of Accentures clients and leads, you will work hand-in-hand with our Account Based Marketers to help them target, develop, execute and measure their marketing programs. You will be responsible identifying opportunities to improve marketing & sales tactics through recommendations in audience segmentation, specific channels for promotion and better processes for data governance and tracking. You will synthesize insights for stakeholders and be the lead on measurement strategy and reporting tools on behalf of your Business Development & Sales Marketing colleagues.

Key Responsibilities:

+ Develop high-impact client insights to inform account-based marketing strategy and approaches

+ Leverage quantitative and qualitative analysis to analyze and optimize the client journey and experience

+ Connect digital, cross-channel analytics with CRM to deliver closed loop reporting including client opportunities and revenue impact.

+ Mine CRM data including current and historical account opportunities to develop analytics tools and insights that will inform marketing strategy and resource alignment

+ Partner closely with Business Development & Sales Marketing stakeholders to connect client insights strategy with business opportunities and sales execution.

+ Inform and educate teams on M&C measurement strategy, KPIs and reporting tools as well as developing ways to evolve tools to meet their needs (where relevant)

YOUR EXPERIENCE: Basic Qualifications

+ Bachelors degree; Masters degree a plus

+ Minimum of 5 years marketing/analytics experience

Preferred Qualifications:

+ Deep understanding of account-based marketing and its strategies including relationship management, marketing automation and campaign driven marketing approaches

+ Ability to effectively communicate and create strong working relationships with Sales and Account Based Marketing team members

+ Deep understanding of social and digital marketing tools, account branding techniques, account marketing KPIs, and marketing strategy. Specific experience with Adobe, Salesforce, and LinkedIn

+ Experience with driving high impact quantitative analysis leveraging Excel, data visualization or other tools. Ability to query/mine large data sets, basic knowledge of SQL a plus

+ Experience in collaborating with BI and Data Management teams on processes and architectures that support analytics needs

+ Demonstrable skills in consulting and partnering with marketing stakeholders to uncover business questions and aligning analytics initiatives that deliver insights to inform data-driven decisions.

+ Ability to identify and summarize roadblocks, propose potential solutions, and drive towards resolution

+ Experience in B2B marketing and professional services a must

+ Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook, Teams)

+ Experience with B2B CRM, Salesforce a plus

Professional Skills

+ Strong analytical mindset and skills, including the ability to break down complex data scenarios into digestible components with the initiative to dig into the ""why"" of various results.

+ Proven ability to collaborate within and across a variety of teams and functions

+ Ability to influence leadership and stakeholders through relationship-building, strong executive-level presence and deep subject matter expertise

+ Ability to prioritize projects with a focus on impact

+ Rigorously detail-oriented with commitment to accuracy and track record of project management success.

+ Ability to operate with a high level of energy, commitment and enthusiasm to take on a complex, challenging role in a dynamic, fast-paced organization.

+ Excellent communication, presentation, and critical thinking skills.


+ Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.

+ Youll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects.

+ Opportunities to learn daily through training, assignments, and collaborating with experts across the company.

+ Access to leading-edge technology.

+ Along with a competitive salary, Accenture offers a comprehensive package including generous paid time off, an employee healthcare plan and a competitive 401K program. Learn more about our extensive rewards and benefits here.

Equal Employment Opportunity Statement

Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Our rich diversity makes us more innovative, more competitive and more creative, which helps us better serve our clients and our communities.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Accenture is committed to providing veteran employment opportunities to our service men and women.

For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture. Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

Unless expressly indicated, this role is not open in the state of Colorado.


Posted: 2021-03-26 Expires: 2021-05-30

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Assoc Manager, Business Development & Sales Marketing Analytics

New York, NY 10176

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