19 days old

Canada & NE FS Marketing Specialist

New York, NY 10176

Canada & NE FS Marketing Specialist

Organization: Corporate Function/Marketing + Communications
Location: Boston, New York, Philadelphia

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With over 500,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Corporate Functions Marketing + Communications
As part of this team, youll play a key role in helping Accenture execute its strategy. Youll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

YOUR ROLE: Canada & NE FS Marketing Specialist
Overview of North America (NA) Marketing + Communications
The North America Marketing + Communications team shapes and activates marketing and communications strategies across the marketing lifecycle that fuel growth for Accentures $20B+ North American market (United States and Canada). Its cross-functional team drives category brand positioning in the North American market, curates end-to-end client experiences to drive the local growth agenda, empowers and positions Accentures leaders, and engages and inspires the companys North American people, recruits and alumni. It positions Accenture in the heart of local innovation, business and technology communities and champions programs for equality, inclusion and diversity within Accenture North America and the communities it serves.

Together with industry and local marketing colleagues, the Financial Services (FS) Client Group Marketing team works hand-in-hand with Accenture client account teams to design and deliver strategic, targeted and insight-led marketing programs. These programs aim to increase client mindshare, strengthen client relationships, and drive growth within specific North America priority accounts. The team combine the best of marketing content and events with bespoke and innovative tactics to create differentiated client experiences and campaigns to help clients understand the unique value Accenture can help them create.

Role description
The Financial Services (FS) Client Group Marketing Specialist is responsible for supporting the FS Marketing Manager in designing and implementing marketing programs for priority client accounts in the Northeast marketplace.

Together with the FS Client Group Manager, you will work with account teams to develop deep insight into the clients priorities and combine this with insight into industry and technology trends, competitive environment, and Accentures capabilities and experience to really understand the opportunities at the account and how best to differentiate Accenture.

Your programs may support all stages of the sales lifecycle; they may:

+ Inspire clients to keep Accenture front-of-mind and sow the seeds for new opportunities within the target account

+ Nurture client relationships and grow interest in Accentures unique capabilities

+ Influence client perceptions to build confidence and preference for Accenture to position us for success in strategic deals

+ Advocate build client trust and loyalty to help Accenture develop long term strategic partnerships

You will help to develop and execute an account-specific marketing strategy aligned with account priorities, blending the right mix of tactics and channels to reach and engage the target decision makers and buyers at the client. There is real opportunity to bring creativity to the role and you should be confident in developing and selling in new and innovative ideas to your account based marketing (ABM) account manager and, in turn, account leadership to increase differentiation.

Throughout your programs, you will track the KPIs outlined in the marketing plans to measure and optimize your on-going impact on reputation, relationships and, ultimately, revenue.
This role requires someone with hands-on marketing experience, excellent communication, project management and stakeholder management skills as well as an eye for design, a creative mindset and ability to delve into details.

Primary responsibilities include:

Project management and reporting
Support the FS Client Group Manager in the delivery of programs which differentiate Accenture from competitors, help expand the number and strength of our client relationships, educate clients as to the full breadth of Accentures capabilities and create a preference for Accenture at key clients.
Activities include: Tracking and updating the marketing plans; developing agenda and materials for meetings with client account leads; sourcing relevant content and events from across the business; producing reports on client engagement and campaign performance; and making recommendations on future activity.
Support campaigns across the Client Group, through use of martech applications such as Eloqua, Brandmaker, PowerBI metrics, for client-focused campaigns.

Campaign management
Manage and support account-specific campaigns or cross-account campaigns to help position Accenture for success in key deals or create awareness of our offerings and thought leadership among our priority accounts to drive new pipeline. Channels may include direct mail, events, social media, email and web.
Activities include: Developing campaign plans and pitching them to account teams to secure budget; developing campaign messaging; implementing the campaign using Salesforce CRM system and input from internal and external teams and agencies; utilizing data to optimize campaign performance; documenting lessons learnt and best practice.

Deliverable development
Design and develop the deliverables required as part of our marketing efforts and deal-based marketing campaigns. Deliverables may include thought leadership, videos, websites, infographics, brochures, posters and banners among others.
Activities include: Writing briefs for deliverables; collaborating with our internal and external creative agencies and digital teams; managing approvals with account team; writing copy; creating simple mock-ups of emails and web pages; drafting social posts, etc.

Provide insights to the account team on their key clients and their account. Use these insights to support the development of client-centric marketing programs.
Activities include: Stakeholder profiling; account research; competitor research; social media connections analysis.

Help account teams to use social media to position Accenture as thought leaders and themselves as experts in their fields.
Activities include: Coordinating third party trainers; providing training to account teams on LinkedIn and LinkedIn Elevate.

Reports to: North America Senior Marketing Manager
External Relationships: Third party vendors, suppliers, agencies

YOUR EXPERIENCE: Basic Qualifications

+ Bachelors degree or equivalent

+ Minimum of 3 years hands-on marketing experience, ideally in professional services or other B2B organization. Account based marketing or pursuit / deal-based marketing experience

Preferred Qualifications

+ Broad marketing skill set, including campaign management, deliverable development and measurement and reporting. Demonstrable experience in using different channels, including social media, email and direct mail.

+ Brilliant project management skills and ability to manage multiple projects in a deadline-driven environment

+ Experience with Salesforce or similar CRM desirable, e.g. reporting, campaign set up

+ Experience using Eloqua (or similar email platform) desirable

+ Good knowledge of Microsoft PowerPoint and Excel

+ Design skills are nice to have, but not essential

Professional Skills

+ Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels

+ Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organization

+ Team player with great interpersonal skills

+ Creativity and innovation in how to achieve cut-through and differentiation for campaigns

+ Enthusiasm, passion for marketing and can-do attitude

+ Demonstrated leadership in professional setting; either military or civilian

+ Demonstrated teamwork and collaboration in a professional setting; either military or civilian


+ Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.

+ Youll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects.

+ Opportunities to learn daily through training, assignments, and collaborating with experts across the company.

+ Access to leading-edge technology.

+ Along with a competitive salary, Accenture offers a comprehensive package including generous paid time off, an employee healthcare plan and a competitive 401K program. Learn more about our extensive rewards and benefits here.

Equal Employment Opportunity Statement

Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Our rich diversity makes us more innovative, more competitive and more creative, which helps us better serve our clients and our communities.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Accenture is committed to providing veteran employment opportunities to our service men and women.

For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.


Posted: 2021-03-26 Expires: 2021-04-25

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Canada & NE FS Marketing Specialist

New York, NY 10176

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