20 days old

Communications Analytics Associate Manager

New York, NY 10176
Role Title: Communications Analytics
Organization: Corporate Function/Marketing and Communications
Location: Negotiable

Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 469,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Corporate Functions Marketing & Communications

As part of this team, youll play a key role in helping Accenture execute its strategy. Youll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; clientcentric marketing; and industry, service line and geographic marketing campaigns.

YOUR ROLE: Communications Analytics
Responsible for executing analysis to generate actionable insights for the Corporate Communications team. This includes working closely with the Communications Strategy & Planning team to optimize Marketings media measurement and monitoring approach, analyzing and synthesizing insights for key stakeholders and identifying ways to enhance the media measurement capability on behalf of your Corporate Communications marketing colleagues.
Act as the analytics lead for the Corporate Communications team
Leverage media monitoring and social listening analytics to analyze Accentures performance in reaching influencers and target audience segments as well as against its competitive set
Present and share Corporate Communications insights to marketing leadership and relevant stakeholders through meetings and learning sessions
Educate and train colleagues to embrace our media measurement approach, insights and tools
Continuously research the media monitoring and social listening analytics space, staying on top of trends and new measurement tools and capabilities
Partner closely with our Corporate Marketing, Social, Brand and Campaign Operations teams to provide social listening analytics and media mentions for key programs and initiatives that Accenture participates in
Collaborate with the Talent Brand team to provide analytics that help measure employer brand awareness and candidate perception within the social space


YOUR EXPERIENCE: Basic Qualifications
Education: Bachelors degree required, Masters degree a plus
Work Experience:
5 - 7 years analytics experience
Social Media Analysis
B2B marketing / corporate communications analytics a plus
Professional Skills
Demonstrated leadership in professional setting; either military or civilian
Demonstrated teamwork and collaboration in a professional setting; either military or civilian
Strong experience with media monitoring and social listening tools such as Zignal and Sprinklr, among others. Specific experience with Facebook, Twitter, Instagram and LinkedIn insights, a plus.
Demonstrable skills in consulting and partnering with stakeholders to uncover business questions and aligning analytics initiatives that deliver insights to inform data-driven decisions.
Strong ability to mine large data sets to generate actionable insights
Familiarity with social job boards/review sites and available datasets a plus
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.

Categories

Posted: 2019-08-26 Expires: 2019-10-02

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Communications Analytics Associate Manager

Accenture
New York, NY 10176

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