1+ months

Digital Analytics Consultant

New York, NY 10176


We are:



Accenture Interactivea new breed of agency thats all about the Experience. For us, customer experience is not an add-on; its foundational to who we are and how we empower our clients. As the worlds largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make peoples lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the worlds greatest experiences. Visit us here to learn more about what makes us the Experience Agency (https://www.accenture.com/us-en/careers/interactive) .



Job Summary:



Accenture Interactive Digital Marketing Services professionals help our clients achieve increased operational efficiency and effectiveness for direct marketing communications. In addition, our professionals design marketing programs that help our clients achieve their acquisition, growth and retention objectives across B2C, B2B and B2B2C business models. These technologies typically include campaign management, lead and/or loyalty management, content management, and data management solutions.



The Marketing Services Associate Campaign Consultant assists in planning and executing marketing strategies on behalf of our clients, as well as drive operational efficiencies. They provide leadership and expertise for the Campaign Execution Leads and the offshore Campaign Operations team. They work closely with Customer Marketing Strategy and the Campaign Technology Lead to ensure successful execution, monitoring and campaign reporting.



Key Responsibilities:





+ Coordinates campaign timelines for the client and manage client expectations throughout delivery



+ Key participant in weekly, monthly, and quarterly client meetings sharing operational reporting, KPIs, and drives project improvement opportunities



+ Leads, manages, and coaches the campaign management and operations team on-shore and off-shore with shared focus on growth of existing skillset



+ Collaborates with Customer Marketing Strategy and Planner, Release teams, Client and related Marketing Services teams to ensure successful campaign execution



+ Recognizes opportunities for expansion of existing services and/or potential for new services; leverages SMEs across the organization to aide in sales opportunities



+ Evaluates and streamlines business processes to maximize efficiency and effectiveness as it relates to campaign operations and execution



+ Participates in strategic planning meetings with the client and manages resource utilization and forecasting demand; ability to prioritize based on clients business goals



+ Participates in knowledge sharing across the Marketing Services practice, specifically with other Campaign Program Managers















Basic Qualifications





+ Bachelor's degree or equivalent (minimum 12 years) work experience







+ Minimum of 4-6 years of experience in data, measurement, and analytics with an emphasis on digital experiences / applications



+ Minimum of 3-4 years of experience using, installing and / or customizing digital analytics, CDP, and / or tag management solutions



+ Minimum of 3-4 years of experience working specifically with marketing, media, and performance data / analytics



+ Passionate about data, analytics and technology



+ Ability to pull together and execute business plan with senior level audience









Advanced Qualifications









+ Minimum of Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty







+ Ability to manage a team responsible for running a data & analytics program



+ Technical understanding and experience deploying data / analytics platform solutions



+ Technical understanding of identity and privacy as it relates to data collection and analysis



+ Experience deploying cloud analytics solutions (Adobe, Salesforce, Google) and / or CDPs (Lytics, Tealium, Reltio, Redpoint, Segment, etc.)







+ Knowledge of digital analytics and tag management solutions, differences, and implementation specifics between providers (Adobe, Google, Quantum, Tealium)



+ Knowledge of Public cloud technologies (AWS, Azure, GCP, Snowflake)







+ Data science programming language experience (e.g., Python, R)



+ Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g. Tableau, Looker, PowerBI, DataStudio, Qlik, TIBCO/Spotfire, etc.)



+ Experience performing advanced analytics on data sources (e.g., digital analytics, advertising, audience (CDP/DMP), social, search, etc.)



+ Experience with custom attribution modeling development and software



+ Experience with data and analytic tools such as such as SQL, Excel-pivot tables, SAS, UNIX



+ Solid Knowledge of data integration techniques and processes (Data matching & key vendors, data fusion & key partners, etc.)









Preferred Qualifications





+ Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty







+ Data science programming language experience (e.g., Python, R)



+ Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g. Tableau, Looker, PowerBI, DataStudio, Qlik, TIBCO/Spotfire, etc.)



+ Experience performing advanced analytics on data sources (e.g., digital analytics, advertising, audience (CDP/DMP), social, search, etc.)



+ Experience with custom attribution modeling development and software



+ Experience with data and analytic tools such as such as SQL, Excel-pivot tables, SAS, UNIX



+ Solid Knowledge of data integration techniques and processes (Data matching & key vendors, data fusion & key partners, etc.)





Travel





+ For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only.



+ Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.





Equal Employment Opportunity Statement



Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Our rich diversity makes us more innovative, more competitive and more creative, which helps us better serve our clients and our communities.



All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.



Accenture is committed to providing veteran employment opportunities to our service men and women.

Categories

Posted: 2021-02-10 Expires: 2021-04-25

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Digital Analytics Consultant

Accenture
New York, NY 10176

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