1+ months

Digital Analytics Manager

New York, NY 10176

We are

The Experience Agency . Accenture Interactive is a new breed of agency designed from the ground up to empower clients to own Experience from start to finish. The marketing landscape has dramatically changed: consumers want the same kind of Experience with every brand they encounter; there is a powerful convergence of marketing and technology; and brands are no longer built through advertising, but through Experiences. In order to unlock growth, marketing organizations need a new breed of agencyone that is part business consultancy, part creative agency and part technology powerhouse to enable them to design, build and run the best Experiences on the planet. Visit us at: www.accenture.com/accentureinteractive

There will never be a typical day at Accenture Interactive, but thats why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

Heres a snapshot of your responsibilities for a Digital Analytics & Data Manager:

+ Lead and directly support team(s) deployed to organizations to help understand and evolve their current data strategy, analytics capabilities, and technology needs

+ Determine how to prioritize and execute data/analytics strategies with an ability to assess value, make pointed recommendations, and deploy solutions that are clear and measurable

+ Lead teams and manage clients through the deployment of personalization and analytics platforms across digital properties including mobile, web and apps. In particular, CDP and analytics platforms

+ Develop measurement strategies that tie organizational objectives to digital measurement solutions and communicate the value of solutions to a senior client audience

+ Manage the strategic deployment and technical tagging and platform integration for digital analytics, data services, marketing, and other 3rd party applications

+ Help businesses evolve organizational processes to better leverage data and insights

Basic Qualifications

+ Bachelor's degree or equivalent (minimum 12 years) work experience

+ Minimum of 8-10 years of experience in data, measurement, and analytics with an emphasis on digital experiences / applications

+ Minimum of 5 years of experience using, installing and / or customizing digital analytics, CDP, and / or tag management solutions

+ Minimum of 5 years of experience working specifically with marketing, media, and performance data / analytics

+ Passionate about data, analytics and technology

+ Ability to pull together and execute business plan with senior level audience

+ Minimum of Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty

Advanced Qualifications

+ Ability to manage a team responsible for running a data & analytics program

+ Technical understanding and experience deploying data / analytics platform solutions

+ Technical understanding of identity and privacy as it relates to data collection and analysis

+ Experience deploying cloud analytics solutions (Adobe, Salesforce, Google) and / or CDPs (Lytics, Tealium, Reltio, Redpoint, Segment, etc.)

+ Knowledge of digital analytics and tag management solutions, differences, and implementation specifics between providers (Adobe, Google, Quantum, Tealium)

+ Knowledge of Public cloud technologies (AWS, Azure, GCP, Snowflake)

Preferred Qualifications

+ Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty

+ Data science programming language experience (e.g., Python, R)

+ Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g. Tableau, Looker, PowerBI, DataStudio, Qlik, TIBCO/Spotfire, etc.)

+ Experience performing advanced analytics on data sources (e.g., digital analytics, advertising, audience (CDP/DMP), social, search, etc.)

+ Experience with custom attribution modeling development and software

+ Experience with data and analytic tools such as such as SQL, Excel-pivot tables, SAS, UNIX

+ Solid Knowledge of data integration techniques and processes (Data matching & key vendors, data fusion & key partners, etc.)


For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only.

Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.

Equal Employment Opportunity Statement

Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Our rich diversity makes us more innovative, more competitive and more creative, which helps us better serve our clients and our communities.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Accenture is committed to providing veteran employment opportunities to our service men and women.

For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement (https://www.accenture.com/\_acnmedia/Careers/PDF-9/Accenture-Annual-Policy-Statement-Regarding-EEO-2018-Applicant.pdf)

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.


Posted: 2021-02-10 Expires: 2021-05-16

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Digital Analytics Manager

New York, NY 10176

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