15 days old

Digital Marketing Programmatic Specialist

Atlanta, GA 30309
Please note we are anticipating new roles & would like to speak to interested candidates!

We Are
The Experience Agency. Accenture Interactive is a new breed of agency designed from the ground up to empower clients to own Experience from start to finish. The marketing landscape has dramatically changed: consumers want the same kind of Experience with every brand they encounter; there is a powerful convergence of marketing and technology; and brands are no longer built through advertising, but through Experiences. In order to unlock growth, marketing organizations need a new breed of agencyone that is part business consultancy, part creative agency and part technology powerhouse to enable them to design, build and run the best Experiences on the planet. Visit us at: www.accenture.com/accentureinteractive

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Job Summary
There will never be a typical day at Accenture Interactive, but thats why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Heres a snapshot of your responsibilities:

Delivery
Subject matter expert in programmatic media buying
Lead end-to-end programmatic engagements where Accenture is actively managing a Clients media budget. Own and manage the complete programmatic campaign life-cycle inclusive of architecting the programmatic media strategy, building media plans, conducting audience and media research, establishing partnerships with media and adtech vendors, executing programmatic buys, creating performance reports and implementing optimizations.
Create, activate and manage campaigns across major DSPs (e.g. DV360, The Trade Desk, Oath, Amobee, etc.) and maintain a deep understanding of campaign management and optimization strategies
Provide detailed account analysis and campaign updates on an ongoing basis to ensure that our advertisers are satisfied with their performance goals
Perform evaluation of inventory sources, data, analytics solutions and technology platforms options in marketplace and develop roadmaps to help clients establish and achieve their programmatic media objectives
Lead consultative engagements by collaborating with internal Accenture colleagues, our Clients and their marketing agencies to transform the marketing and analytics organization
Partake in business development, RFP responses and new business opportunities
Contribute to POVs and thought leadership
Keep in front of industry, programmatic and paid media trends and developments by conducting research, engaging in training and attending industry events
Evangelize "Programmatic Buying" both internally and externally


Basic Qualifications
Minimum of Bachelor's degree
Minimum of 3-5 years of experience in digital / programmatic marketing, ad operations and/or Ad Tech
Minimum of 1-2 years of experience buying and actively optimizing programmatic media campaigns using major DSPs (e.g. DV360, The Trade Desk, etc.)
Minimum of 1-2 years client facing experience in an agency environment
Set Yourself Apart:
Experience managing a team or junior team members, vendors, client relationships & as a client lead helpful
Solid understanding of the how paid media channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel
Passionate about media, data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine)
Experience with large client-facing projects, ideally in consulting, agency or other business-related services
Experience performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.)
TRAVEL: as Needed for Client Project Support

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.
Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Posted: 2019-11-22 Expires: 2019-12-22

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Digital Marketing Programmatic Specialist

Accenture
Atlanta, GA 30309

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