17 days old

Digital Marketing Strategy & Planning Lead

Atlanta, GA 30309
Please note we are anticipating new roles & would like to speak to interested candidates!

The Experience Agency. Accenture Interactive is a new breed of agency designed from the ground up to empower clients to own Experience from start to finish. The marketing landscape has dramatically changed: consumers want the same kind of Experience with every brand they encounter; there is a powerful convergence of marketing and technology; and brands are no longer built through advertising, but through Experiences. In order to unlock growth, marketing organizations need a new breed of agencyone that is part business consultancy, part creative agency and part technology powerhouse to enable them to design, build and run the best Experiences on the planet. Visit us at: www.accenture.com/accentureinteractive
Job Summary:

As a lead in Marketing Strategy and Planning, this role will be focused on crafting integrated marketing strategies and orchestrating plans that drive business outcomes for our clients. Oversee a wide range of marketing activities including research, marketing planning and development, creative brief development, cross-channel creative execution, key performance objective reporting and client relationship management. Will involve strategic engagement with clients to provide high level marketing recommendations, understanding both industry best practices and client business objectives.
By understand and driving marketing business outcomes, this role would also be a key player in driving and integrating related Accenture Interactive business activity, particularly in marketing operations, data and analytics, content, experience, and commerce/web.

Key Responsibilities:
Developing digital marketing strategies for our clients including defining the opportunity, creating the business case and developing the requirements to implement the strategy.
Gathering and analyzing information from our clients and to determine the most valuable opportunities to improve marketing performance and redesigning marketing plans and operations to deliver this.
Create and manage execution of integrated marketing plans that drive customer acquisition, conversion, and retention
Identifying marketing plan ineffectiveness, recommend/conduct research, analyze trends/data, determining strategic implications, and develop/execute campaign/programs
Create specific multi-touch campaign tactics customer marketing channels that drive response

Basic Qualifications:
Minimum of 3 years of experience in Digital Marketing Project Management required (web assembly, email, banners, print collateral, signage)
Minimum of 2 years of digital project management to include ability to critically assess a project or process to identify improvement opportunities
Minimum of 2 years of experience overseeing technical delivery in an advertising agency & working with client teams and vendors
Preferred Qualifications:
Experience in the CPG industry
Strong client relationship management skills
Experience working with offshore delivery is a plus
Experience working with agencies, client teams, third party vendors on digital initiatives

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.
Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.


Posted: 2019-11-20 Expires: 2019-12-20

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Digital Marketing Strategy & Planning Lead

Atlanta, GA 30309

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