1+ months

Digital Media & Ad Tech Consultant

New York, NY 10176


There will never be a typical day at Accenture Interactive, but thats why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.



We believe in disrupting industries and helping our clients deliver next-generation experiences. We empower clients to launch new services and brands, transform their current operations, and incubate new ideas. Here at AI, youll be a vital part of an integrated, cross-functional team, supporting everything from upfront business and marketing strategies to implementation and measurement.



We are a new breed of agency, and joining our team means breaking the mold.



Heres a snapshot of your responsibilities:





+ Subject matter expert in digital media strategy, planning and activation



+ This role will be working in a project-based, consultative environment



+ This role will have a primary focus on digital media, but will require some basic understanding of non-paid media channels



+ As a consultant, you will be a critical strategic advisor that is responsible for developing highly strategic, innovative and tailored client solutions



+ Work in a team of strategists, responsible for developing integrated, cross-channel strategies, both online and offline



+ This role collaborates in cross-functional teams, typically with creative, data, tech, audience and business strategists to develop and deploy solutions that deliver against business goals



+ Strategically plan and develop the right online and offline media mix (both channel and partner) that best delivers against client objectives



+ Conduct audience and media research. Analyze multiple data points to develop insights that will inform both media and broader marketing strategies



+ Synthesize consumer behaviors to inform audience planning and messaging strategies



+ Collaborate on brand strategy, creative, and messaging approach to align with media objectives



+ Within the cross-functional team, define, setup and measure experiments across marketing channels



+ Work with our activation and delivery capabilities to ensure media plans are properly activated, measured and reported



+ Work with delivery teams to set optimization cadences and best practices



+ Leverage our technology alliances to architect tailored tech & data solutions based on client use cases



+ Build a strong internal network that will enable you to tap into the breadth of our capabilities to design customized client solutions



+ Oversee offshore teams to ensure successful delivery



+ Support business development, RFP responses and new business opportunities



+ Contribute to POVs and thought leadership





Travel:



For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.





Here is what you need:





+ Minimum of 3-5 years of experience in digital media planning, buying, ad operations and/or ad tech



+ Minimum of 2 years of experience buying and actively optimizing programmatic media campaigns using major DSPs (e.g. DV360, The Trade Desk, etc.)



+ Minimum of 2 years client facing experience in an agency environment



+ Minimum of Bachelor's degree





Nice to have:





+ Experience managing a team or junior team members, vendors, client relationships & as a client lead helpful



+ Solid understanding of the how paid media channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel



+ Passionate about media, data, analytics and technology



+ Experience with large client-facing projects, ideally in consulting, agency or other business-related services



+ Working knowledge of how offline media integrates and impacts online media



+ Strong understanding of technology and how its used to enable digital marketing



+ Experience working with several data sources (e.g., web analytics, media exposure, audience data, CRM, etc.)



+ Experience working with advanced analytics tools (e.g., site analytics, DMPs, onboarding and identity resolution, CDPs, etc.





Equal Employment Opportunity Statement



Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Our rich diversity makes us more innovative, more competitive and more creative, which helps us better serve our clients and our communities.



All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.



Accenture is committed to providing veteran employment opportunities to our service men and women.



For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement (https://www.accenture.com/\_acnmedia/Careers/PDF-9/Accenture-Annual-Policy-Statement-Regarding-EEO-2018-Applicant.pdf)



Requesting An Accommodation



Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.



If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.



Other Employment Statements



Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.



Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.



The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.



Unless expressly indicated, this role is not open in the state of Colorado


Categories

Posted: 2021-02-10 Expires: 2021-05-16

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Digital Media & Ad Tech Consultant

Accenture
New York, NY 10176

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