20 days old

Digital Media Planning Lead

Atlanta, GA 30309
Please note we are anticipating new roles & would like to speak to interested candidates!

We Are
The Experience Agency. Accenture Interactive is a new breed of agency designed from the ground up to empower clients to own Experience from start to finish. The marketing landscape has dramatically changed: consumers want the same kind of Experience with every brand they encounter; there is a powerful convergence of marketing and technology; and brands are no longer built through advertising, but through Experiences. In order to unlock growth, marketing organizations need a new breed of agencyone that is part business consultancy, part creative agency and part technology powerhouse to enable them to design, build and run the best Experiences on the planet. Visit us at: www.accenture.com/accentureinteractive

Job Summary
There will never be a typical day at Accenture Interactive, but thats why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Heres a snapshot of your responsibilities:

Delivery
Lead paid media engagements where Accenture is actively managing a Clients media budget. This may involve architecting the media strategy, conducting audience and media research, building campaigns, partnering with media and ad technology vendors, optimizing campaigns for business outcomes, creating performance reporting, and making program improvement recommendations.
Review and understand the marketing situation analysis for brand/strategy
Utilize media research tools and resources to aid in campaign management
Support a team of media planners and traders, responsible for developing integrated, cross-channel digital media plans and campaign execution
Establish media objectives and strategies for cross channel digital advertising campaigns
Develop and present comprehensive digital media plans to internal stakeholders and clients.
Perform assessments and develop roadmaps to help clients establish and achieve their paid media objectives
Lead paid media consultative engagements by collaborating with internal Accenture colleagues, our Clients and their marketing agencies to transform the marketing and analytics organization
Support the creation of business development proposals
Actively help to develop and grow Accentures Programmatic Services offering by contributing to POVs and exchanging knowledge with colleagues
Keep in front of industry and paid media trends and developments by conducting research, engaging in training and attending industry events


Basic Qualifications
Minimum of Bachelor's degree or higher in marketing, economics, or technical specialty
Minimum of 7 years of experience in digital marketing
Minimum of 6 years of experience in planning, buying and actively optimizing paid media campaigns across digital media channels such as paid search, programmatic and paid social to include:
Understands all elements of the media planning cycle
Experience with ad technology tools including SEM bid management tools, DSPs, planning tools
Experience with ad serving tools (ex: DoubleClick Campaign Manager)
Solid understanding of the how paid media channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel
Experience with media planning and forecasting across an entire digital media program
Strong project management skills and ability to manage multiple responsibilities in a fast-paced environment
Passionate about media, data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine)
Set Yourself Apart:
Experience with large client-facing projects, ideally in consulting, agency or other business-related services
Previous experience managing large media accounts at a paid media agency
Experience managing several team members, vendors and client relationships
Experience performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.)
Strong network within digital media and/or ad technology
Good understanding of end-to-end process in marketing, sales, and service organization
Professional Skill Requirements
Proven ability to build, manage and foster a team-oriented environment
Proven ability to work creatively and analytically in a problem-solving environment
Desire to work in a data driven environment
Excellent communication (written and oral) and interpersonal skills
Excellent leadership and management skills
Ability to take complex solutions and make them simple to explain and digest
TRAVEL: as Needed for Client Project Support

CALL TO ACTION

Now is the time to become a digital disrupter. The opportunity is herewhats stopping you from pursuing it?

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.
Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Categories

Posted: 2019-11-20 Expires: 2019-12-20

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Digital Media Planning Lead

Accenture
Atlanta, GA 30309

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