26 days old

Industry X Global Content Lead

Industry X Global Content Lead
Organization: Corporate Function/Marketing + Communications
Location: Canada

Corporate Functions Marketing + Communications

As part of this team, youll play a key role in helping Accenture execute its strategy. Youll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

YOUR ROLE: Industry X Global Content Lead
We are:
The Industry X Marketing & Communications (M+C) team. You could be the perfect fit if you are driven to excel in a fast-paced, innovative environment set for rapid global expansion.

Software is changing industry, continuously. It flows into everythingfrom customer experiences, the products we buy to business processes, all the way into physical machinery. It is creating new kinds of disruption and new opportunities, which requires our clients to redefine how their companies and people work, how they make things and which things they make.

Leading companies are seizing this opportunity, and integrating digital into the core of their business, So, they can, design things, better. Engineer things, safer. Manufacture things, faster. Produce things, sustainably. Service things, remotely. Make things, better.

This is not just about efficiency, safety, productivity, or sustainability. Its about moving from thinking about hardware and physical environments first to thinking about software and outcomes first, forming new partnerships and alliances and redefining the way industry works.
This is what we call Industry XEmbedded intelligence, Industrys secret sauce thats shaping the future of making things, better. Its a major growth leaver for Accenture.

Accentures Industry X practice, part of Accenture Strategy & Consulting, has been tasked with growing its business by more than 3x until 2025. Our marketing engine is set to support that growth with two clear objectives. 1) Position Accenture as the #1 go-to partner for changing both how companies make things, and the very things they make, and, 2) enable growth by generating enough awareness, interest, and demand to support that 27% growth target over the next four years.

As head of Content, we are looking for a stellar contributor to get us organized and continue driving our world leading conversation, ground-breaking research, engaging articles and leader led social for this highly critical (and exciting) area of the business.

The role:
The Industry X Global Content lead works with the Industry X marketing business leads and the broader cross Accenture team to create, share and maintain a successful content strategy, and leads the implementation of content programs that drive Accentures Industry X business forward.

He/she oversees all Industry X related content initiatives and ensures that they help create both awareness of and preference for Industry X and Accentures Industry X services.

This pivotal role is the true interlock between marketing, media relations and sales enablement within the Industry X global practice and the wider Industry X network within Accenture.

Working closely with the Industry X business marketing leads in Digital Manufacturing and Operations and Intelligent Products and Platforms (the two business units within Industry X) as well as the regional marketing and media relations leads across the priority geographies USA, UK, ASG, Gallia, China and Japanthe Global Content Lead pursues the key objectives of maximizing the value content brings to both Accentures clients and prospects: Creating a market for Industry X offerings, increasing consideration, lead flow and pipeline, and reducing sales cycle length while improving win ratesall by building an audience for the Industry X practice.

We need you to build the winning content machine that drives multi-level content through all major channels. Managing multiple stakeholders will be key, and clear regular leadership communication around content progression and pipeline will be essential.

We also are looking to you to drive our most iconic and pivotal research-based contentanticipating and shaping differentiated, white space global research and content development around offerings and C-suite challenges. These influential pieces will be shaped with Accentures most senior leaders and working with our world class research teams help Industry X influence on a global stage.
Candidates for the role should see themselves as data-savvy editors, who can create a worthwhile content offering for Accentures Industry X target audiences. They will need to have the ability to develop an understanding of clients and prospects interests and preferences, as well as a thorough understanding of Accentures Industry X offerings.

He/she will also be able to leverage both to build a comprehensive content strategy and cross-channel content and editorial plan, set-up and manage a content budget, and curate, create and distribute content in ways, which best support the Industry X marketing effort.

Success in managing content marketing for Industry X will also require a robust knowledge of content marketing and content analytics technology and best practices, since they are key to improve set-up, effectiveness, and efficiency of all Industry X content initiatives, as well as the ability to work across a number of Accentures corporate functions and teams

Are you:

+ A calm, yet quick-thinking, self-starter with excellent project management skills and the ability to stayed focused whilst managing competing priorities in a fast-moving environment?

+ Energized by new challenges with the confidence to manage and influence up and down the leadership chain and across a large matrixed organization?

+ A team player who wants to be part of a larger, energetic team focused on re-inventing the way industry works?

+ A continuous learner eager to learn more about the digital solutions and platforms driving this change, such as IoT, cloud, wearable technologies, artificial intelligence, digital twins and more?

The work:

+ Team with business leaders to develop and roll out a creative yet strategic global multi-level marketing content program

+ Develop thought-provoking content, and position Accenture in the market through a variety of channels including social, digital marketing, media and events to win market share

+ Drive the conversation by educating and empowering our 10,000+ Industry X team globally with the tools they need to sustain and drive great conversations with our clients

+ Be ready to showcase the success of your marketing programs through powerful metrics, and share your leading practices with others

+ Join a highly motivated team that works across cultures and values work/life balance and a shared success mindset

Reports to: Global Head of Marketing for Industry X
Supervises: Content Manager (Germany)
External Relationships: Writers, agencies, publishing houses
Internal Relationships: Industry X Business Leadership
Work Requirements: Minimal travel

YOUR EXPERIENCE: Basic Qualifications

+ A Bachelor's degree or equivalent

+ Minimum of 15 years corporate marketing experience designing and implementing strategic marketing programs

SET YOURSELF APART: Preferred Qualifications:

+ Masters degree in marketing or MBA

+ Sales experience

+ Superior writing and storytelling skills

+ Knowledge from working in technology, product, engineering or manufacturing industries.

+ Must have worked on global client-facing, campaign-driven, content-based marketing programs

+ Strong understanding of business content and how to apply to business issues and problems

+ Excellent writing, editorial and creative skills

+ Digitally savvy for social and web page content

+ Excellent organizational skills and ability to juggle multiple priority projects simultaneously

+ Experience of supervising support staff and contractors

+ Excellent oral and written communications skills

Professional Skills

+ Able to demonstrate strong project management capability, organizational skills and attention to detail

+ Able to demonstrate senior stakeholder management capability

+ Ability to manage and build relationships, negotiate and influence colleagues within matrixed organizations

+ Demonstrated leadership in professional setting; either military or civilian

+ Demonstrated teamwork and collaboration in a professional setting; either military or civilian

+ Our Commitment to Inclusion & Diversity

+ At Accenture, inclusion and diversity are fundamental to our culture and embedded in our core values. We are committed to creating a workforce where our people can feel comfortable, be themselves and contribute. Like Canada itself, Accenture employees represent a tremendous variety of cultures, ethnicities, beliefs, backgrounds and languages. We offer an inclusive environment regardless of personal characteristics such as ethnicity, religion, gender, sexual orientation, gender identity or expression, age or disability.

+ Requesting an Accommodation

+ Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

+ If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.

+ Other Employment Statements

+ It is currently our objective to assign our people to work near where they live. However, given the nature of our business and our need to serve clients, our employees must be available to travel when needed.

Job candidates are not required to disclose any offence for which a pardon has been granted.
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. With 509,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com.


Posted: 2021-03-19 Expires: 2021-04-18

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