28 days old

Location Marketing Lead, Philadelphia & Pittsburgh

Philadelphia, PA 19133

Location Marketing Lead, Philadelphia & Pittsburgh

Organization: Corporate Function/Marketing and Communications

Location: Philadelphia, PA


Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 469,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Corporate Functions Marketing & Communications

As part of this team, youll play a key role in helping Accenture execute its strategy. Youll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

YOUR ROLE: Location Marketing Lead

The role of Location Marketing Manager is to design, develop and execute an integrated marketing and communications plan to help grow Accentures business within a specific market. This role includes the Philadelphia and Pittsburgh markets. To achieve this, the individual will be responsible for positioning Accenture as a leading local company while building consideration for our capabilities across target clients, recruits, and employees. The individual will also be responsible for helping Accenture build connections in and becoming part of the fabric of the local business and technology communities and positioning our executives as business leaders and experts in those communities. Target audiences include: G2000 company executives, the media, key government leaders, alliance partners, important local business networking associations and non-profits.

The individual will report to the Marketing Director Northeast Region and take input from local office and business leadership as well as other local marketers. The position will be based in Philadelphia but the Local Marketing Manager will support the marketing strategy, program development and execution for both Philadelphia and Pittsburgh. These activities are grouped into several key areas:

+ Working with the Marketing Director Northeast, the Philadelphia and the Pittsburgh Office Managing Director and local leadership you will create a Marketing & Communications strategy for your markets that will differentiate Accenture in the region.

+ Designing and executing all marketing activities in Philadelphia and Pittsburgh including client marketing, image development and relationship programs in alignment with the North America Marketing strategy and focus.

+ Building the profiles of our key leaders within the region by leveraging prime media relations opportunities as well as social media, digital, and face-to-face opportunities.

+ Working collaboratively with the industry and Accenture business Marketing & Communications leads across all parts of the business within the Northeast region to drive strong client engagement and drive preference for Accenture.

+ Supporting local recruitment marketing activitiesbuilding the employer brand and supporting our hiring needs.

+ Directing the design and execution of programs to help our leadership communicate with our employees

Key Responsibilities:

1. External Communications Program

+ Work closely with the regional media relations lead drive all media relations programs in Philadelphia and Pittsburgh, including proactive media outreach, reactive media inquiries and crisis communications issues.

+ Build a strong digital and social media presence in Philadelphia and Pittsburgh that amplifies the visibility of Accenture in the market.

+ Facilitate the relationship building process with key governmental officials governors, senate and house representatives, mayors, city council representatives, etc.

+ Assess and capitalize on the business value of local sponsorship, speaking and event opportunities to position Accenture as a business leader in the local markets.

+ Collaborate with the Global Issues Management team, North America and Northeast media relations leads to counsel leadership on crisis communications.

2. Client Experience Program

+ Build Accentures reputation and differentiate Accenture in the local markets.

+ Increase penetration of G2000 clients and targets by devising and executing disruptive Marketing & Communications strategies that help to expand our share of wallet with those companies.

+ Ensure local image programs support the strategic priorities of Accenture (as guided locally by the Marketing Director Northeast, Regional Managing Director, Regional Leadership Council, and the Marketing & Communications leadership team).

+ Collaborate with the industry and Accenture business marketing teams to drive strong client programs across our targets clientsensuring program objectives are integrated with geographic, industry, Accenture business and corporate marketing objectives.

3.Relationship Development Program

+ Oversee the design and execution of effective, targeted relationship development efforts that bring our leaders together with senior client executives (from large events to individualized one-on-one opportunities).

+ Build/sustain relationships with key local business associations and non-profit organizations to help our local leaders secure board positions and committee memberships that will weave our leaders (and Accenture) into the fabric of the community.

+ Collaborate with industry and Accenture business Marketing & Communications professionals to bring relevant subject matter experts to key clients when they are in market thereby optimizing their visits to meet business development goals.

+ Ensure successful implementation of national Inclusion & Diversity programs at the local level that bring together our clients and Accenture executives, demonstrating our commitment to building a truly inclusive workforce.

4. Employee Experience Program

+ Orchestrate local internal communications strategy and design programs aligned with that strategy to optimize the employee experience and develop an environment of a great place to work.

+ Advise on an internal communications approach to contribute to the engagement and retention of our best talents, aligning these programs with the communication goals of the overall company strategy.

5. Talent Brand and Candidate Marketing

+ Support recruitment marketing efforts across the region in line with the recruitment marketing team and recruitment goals of the full portfolio of the business.

+ Ensure recruitment marketing programs are innovative and cut through the cloud of our competitors operating in the region to attract the best talent and achieve recruitment business goals.

+ Collaborate with candidate marketing team to develop differentiated position for Accenture at key college campuses in the region.

6. Overall

+ Monitor and document progress against program delivery ROI and budget.

+ Measure and document results from programs.

+ Follow all marketing services processes, particularly with regards to time reporting

Ensure the Marketing Director Northeast is kept appraised of progress against budgets and time-lines and escalate potential budget and time over-runs or under-runs.

+ Increase marketing effectiveness by improving coordination and leverage across geographies, operating groups and growth platforms; maximize the value of strong local presence; provide a better and more consistent client experience and maximize marketing dollars.

Role Requirements:

Must currently reside in greater Philadelphia area

YOUR EXPERIENCE: Basic Qualifications

+ Bachelor's degree in marketing, communications or related field

+ Minimum of 7 years of integrated marketing and communications experience with proven track record of delivering results

+ Must current reside in the greater Philadelphia area

SET YOURSELF APART: Preferred Skills

+ Track record in integrated marketing, including digital, social marketing as well as more traditional marketing channels

+ Understanding of new digital business trends, environment and players

+ Professional services marketing experience preferred

+ Proficient with analytics and adept at measuring and optimizing marketing programs

+ Superior oral and written communications skills and presentation skills

+ Expert project management skills; Familiarity with salesforce.com; Expert budget management and financial reporting; skills, including large budgets with multiple vendors and deliverables

Professional Skills

+ Ability to develop and apply creative solutions to complex issues

+ Excellent collaborator; builds effective relationships in large, complex, matrixed organizations

+ Strong business acumen

+ Understanding of the role of employee engagement, corporate citizenship, human capital and diversity capacity in a strategic marketing plan

+ Ability to motivate, develop and maximize effectiveness of team members

+ Highly detailed with a passion for well-executed deliverables

+ Ability to work autonomously and independently, yet integrate appropriately with other areas of Marketing & Communications and other groups within Accenture

+ Thrives on working in intense, deliverable-driven and deadline-driven environment

+ Demonstrated leadership in professional setting; either military or civilian

+ Demonstrated teamwork and collaboration in a professional setting; either military or civilian


+ Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.

+ Youll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects.

+ Opportunities to learn daily through training, assignments, and collaborating with experts across the company.

+ Access to leading-edge technology.

+ Along with a competitive salary, Accenture offers a comprehensive package including generous paid time off, an employee healthcare plan and a competitive 401K program. Learn more about our extensive rewards and benefits here.


Great things can happenthey already are. Come and be a part of the next level of high performance.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

Equal Employment Opportunity

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.


Posted: 2019-07-22 Expires: 2019-08-21

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Location Marketing Lead, Philadelphia & Pittsburgh

Philadelphia, PA 19133

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