13 days old

Marketing & Communications Lead, Southwest Region & Dallas Marketing Lead

Dallas, TX 75219


Marketing & Communications Lead, Southwest Region & Dallas Marketing Lead


Organization: Corporate Function/Marketing and Communications


Location: Dallas, TX





Accenture


Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 469,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.





Corporate Functions Marketing & Communications


As part of this team, youll play a key role in helping Accenture execute its strategy. Youll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.





YOUR ROLE: Marketing & Communications Lead, Southwest Region & Dallas Marketing Lead





The North America Southwest region is composed of 9 states, with 9 Accenture office locations including Austin, Dallas, Denver, Houston, San Antonio and Phoenix. The role of regional geographic marketing includes local prominence, as well as cascading the best of Accenture that is relevant to the markets specific business agenda. Geographic marketings key purpose is to provide deep local expertise to position Accenture as a local leader and differentiate Accentures capabilities in the market. Key audiences include local government officials; business, technology and innovation leaders in the local market; clients; prospects; employees; and recruits.





The scope of this role is to provide oversight and detailed execution for the following markets: Austin, Dallas, San Antonio, Oklahoma City, Bentonville. The lead is responsible for the development and execution of an integrated marketing and communications strategy and plan to help grow Accentures business in these markets working with the Managing Director, Southwest North America. To achieve this, the individual will be responsible for positioning Accenture as a leading local company, while building consideration for our capabilities across target clients, recruits, and employees. The individual also will be responsible for helping Accenture build connections in and become part of the fabric of the local business, innovation and technology communities. Part of this involves positioning our executives as business leaders and experts in those communities among: G2000 company executives, the media, key government leaders, ecosystem partners, important local business networking associations and non-profits.



Based in Dallas, the individual will report to the Managing Director, Head of Marketing & Communications, North America and take input from the Regional Managing Director, Office Managing Directors and Southwest-oriented business leadership to develop the marketing strategy and plans.



These activities are grouped into several key areas:

+ Working with Managing Director, Southwest North America, Regional Managing Director and local leadership to provide input to a marketing & communications strategy for the Southwest market that will differentiate Accenture.

+ Working with the Southwest marketing and media team, developing integrated plans for Austin, Dallas, San Antonio, Oklahoma City and Bentonville office locations that leverages the best programming and content across all Accenture Businesses and Operating Groups. The objective is to ensure we go to market as One Accenture with minimal in-market collisions or conflicting messages.

+ Providing input to the design and participating in the execution of all marketing plans and activities for these markets, including client marketing, local image development, and relationship programs in alignment with the North America marketing & communications strategy and focus.

+ Building the profiles of our key leaders within the region by leveraging prime media relations opportunities as well as social media, digital, and face-to-face opportunities.

+ Working collaboratively with the industry and Accenture business marketing & communications leads across all parts of our business within the Southwest region to drive strong client engagement and drive preference for Accenture.

+ Supporting local recruitment marketing activitiesbuilding the employer brand and supporting our hiring needs.

+ Directing the design and participating in the execution of programs to help our leadership communicate with our employees.




In addition, the individual will also be responsible for working with the Managing Director, Southwest North America on overall regional plan execution, overall supervision and development of the Southwest marketing team and all elements of operations including budget management.





External Communications Program

+ Work closely with the regional media relations lead to drive all media relations programs in the Southwest region, including proactive media outreach, reactive media inquiries and crisis communications issues.

+ Build a strong digital and social media presence in each local market that amplifies the visibility of Accenture.

+ Facilitate the relationship building process with key governmental officials governors, senate and house representatives, mayors, city council representatives, etc., working with Accenture Government Relations.

+ Assess and capitalize on the business value of local sponsorship, speaking and event opportunities to position Accenture as a business leader in the Southwest markets.

+ Collaborate with the Global Issues Management team, North America and Southwest media relations leads to counsel leadership on crisis communications.




Client Experience Program

+ Build Accentures reputation and differentiate Accenture in the Southwest markets.

+ Support our accounts in increasing penetration of G2000 clients and targets by devising and executing disruptive marketing and communications strategies that help to expand our share of wallet with those companies.

+ Ensure local image programs supports the strategic priorities of Accenture.

+ Collaborate with the industry and Accenture business marketing teams to drive strong client programs across our target clientsensuring program objectives are integrated with geographic, industry, Accenture business and corporate marketing objectives.




Relationship Development Program

+ Oversee the design and participate in the execution of effective, targeted relationship development efforts that bring our leaders together with senior client executives (from large events to individualized one-on-one opportunities).

+ Advise and partner with national and local business marketing teams who are driving client engagement opportunities in the Southwest region.

+ Build/sustain relationships with key local business associations and non-profit organizations to help our local leaders secure board positions and committee memberships that will weave our leaders (and Accenture) into the fabric of the community.

+ Collaborate with industry and Accenture business marketing & communications professionals to bring relevant subject matter experts to key clients when they are in market thereby optimizing their visits to meet business development goals.

+ Ensure successful implementation of national Inclusion & Diversity programs at the local level that bring together our clients and Accenture executives, demonstrating our commitment to building a truly inclusive workforce.




Employee Experience Program

+ Oversee local people communications strategy and design programs aligned with that strategy to optimize the employee experience and develop an environment of a great place to work.

+ Advise on a people communications approach to contribute to the engagement and retention of our best talents, aligning these programs with the communication goals of the overall company strategy.




Overall

+ Measure, monitor and document progress against deliverables, budget and results for marketing programs.

+ Follow all marketing services processes, particularly with regards to time reporting.

+ Ensure the Managing Director, Southwest North America is kept appraised periodically of progress against budgets and time-lines and escalate potential budget and time over-runs or under-runs.

+ Regularly communicate information about local market campaigns and relevant nationally driven activity to the Office Managing Director and local leaders.

+ Provide a better client experience and maximize marketing dollars through coordination and leverage across regional and business groups.

+ Be a career counselor and advisor to regional team members that report to you.












YOUR EXPERIENCE: Basic Qualifications

+ Bachelors degree in marketing, communications or related field

+ Candidate must currently reside in Dallas

+ Minimum of 12 years of marketing experience





SET YOURSELF APART: Preferred Skills

+ 5+ years in geographic focused marketing

+ Track record in integrated marketing, including but not limited to strategy setting, planning and execution

+ Comfortable managing relationships with senior leadership and stakeholders as well as getting your hands dirty in program management and execution

+ Proficient with analytics and adept at measuring and optimizing marketing programs, as well as articulating and communicating outcomes

+ Team coaching and management

+ Professional services marketing experience preferred

+ Proficient with analytics and adept at measuring and optimizing marketing programs

+ Superior oral and written communications skills and presentation skills

+ Expert project management skills

+ Familiarity with salesforce.com and processes to comply with General Data Protection Regulation

+ Expert budget management and financial reporting skills, including large budgets with multiple vendors and deliverables





Professional Skills:

+ Ability to develop and apply creative solutions to complex issues

+ Excellent collaborator; builds effective relationships in large, complex, matrixed organizations

+ Strong business acumen and strategic thinking

+ Understanding of the role of employee engagement, corporate citizenship, human capital and diversity capacity in a strategic marketing plan

+ Ability to motivate, develop and maximize effectiveness of team members

+ Highly detailed with a passion for well-executed deliverables

+ Ability to work autonomously and independently, yet integrate appropriately with other areas of marketing & communications and other groups within Accenture

+ Thrives on working in intense, deliverable-driven and deadline-driven environment

+ Demonstrated leadership in professional setting; either military or civilian

+ Demonstrated teamwork and collaboration in a professional setting; either military or civilian



OUR COMMITMENT TO YOU





+ Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.


+ Youll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects.


+ Opportunities to learn daily through training, assignments, and collaborating with experts across the company.


+ Access to leading-edge technology.


+ Along with a competitive salary, Accenture offers a comprehensive package including generous paid time off, an employee healthcare plan and a competitive 401K program. Learn more about our extensive rewards and benefits here.




Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.


Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.


Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.


Equal Employment Opportunity


All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.


Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.


Accenture is committed to providing veteran employment opportunities to our service men and women.



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Posted: 2019-11-27 Expires: 2019-12-29

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Marketing & Communications Lead, Southwest Region & Dallas Marketing Lead

Accenture
Dallas, TX 75219

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