25 days old

Paid Search Media Sr. Analyst

Minneapolis, MN 55405

We Are:

The Stable, part of Accenture (https://tinyurl.com/mr33x65v) ,is a commerce agency that connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands.

You Are:

Youre a go-getter with strong organizational and attention to detail. Youre an expert at Paid Search Media (PSMM), problem solving and never back down from a challenge!. You love the idea of supporting a dynamic and growing organization and making your mark on a business process because you are driven to provide value to the business anyway you can!

The PSMM oversees and manages all of the Paid Search Media for The Stables biggest clients, ensuring that campaigns are innovative, up to standard and driving bottom-line performance for the client. You will work closely with the Media team of a Premier Google Partner agency ensuring that client campaign management tasks are being followed under the direction of the Associate Media Director.

The Work:

+ Become a Stable resident expert on paid search platforms (Google Ads including Search, Performance Max, YouTube, Shopping & GDN; and Microsoft Advertising); maintain platform certifications, push for advanced strategic uses of all platform tactics and technology

+ Assume ownership of The Stables clients with the largest monthly spend

+ Set up targeting, build, restructure and set up campaigns in assigned product channels

+ Build ad copy and extensions for the campaigns

+ Enable machine learning (Smart Bidding), automation frameworks and scripting within channels

+ Provide excellent client consultation, guiding strategy calls explaining complex paid search methodologies clearly and concisely, with the ability to manage expectations and priorities

+ QA setup and The Stable checklists of best practices for campaigns

+ Pacing and monitoring of all assigned campaigns; adjust if needed to remain in budget parameters

+ Maintain data accuracy within The Stable reporting structures and dashboards

+ Monitor and adjust proactive and reactive optimizations

+ Bring up new campaign and tactical execution ideas and opportunities to internal client leads and Director of Client Strategy

+ Monitor, report and perform analysis on assigned campaigns

+ Creating and implementing campaign A/B test experiments to identify optimal campaign settings

+ Developing strategies across all marketing channels to improve client goals ( eg. CPA, ROAS) and achieve maximum efficiency

+ Other duties as assigned

About our Direct To Consumer team:

+ We are innovative, data driven eCommerce experts with a best-in-class technology, creative, design, marketing and Amazon services capabilities

+ Our clients are some of the fastest growing and most well regarding digital first retail brands in the US

Here's what you need:

+ A minimum of 2 years professional work experience in media, marketing or communications role, with at least 2 years experience in paid search, higher preference to previous agency experience

+ A minimum of 2 years experience using Google Ads Editor and Microsoft Advertising Editor to make account changes/optimizations

+ A minimum of 2 years experience with Google Analytics goal set-up, conversion tracking and reporting

Bonus Points If:

+ Bachelors degree in marketing, statistics, computer science, business or equivalent experience

+ Current certifications in Google Ads, Microsoft Advertising and Google Analytics at time of hire

+ Database proficiency for data entry, extraction and report creation, as well as data analysis skill set, with an understanding of cause and effect relationships

+ Proactive self-starter with problem-solving mentality in situations with limited information/data

+ Intellectual agility with an ever-learning mindset and superbly analytical!


For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only. Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in Albany County, NY, California, Colorado, New York City or Washington as set forth below.

Information on benefits is here. (https://www.accenture.com/us-en/careers/local/total-rewards)

Role Location Annual Salary Range

California $54,500 to $145,100

Colorado $54,500 to $125,400

New York - Albany $50,500 to $116,100

New York City $63,100 to $145,100

Washington $58,100 to $133,500

What We Believe

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.

Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here (https://www.accenture.com/us-en/about/inclusion-diversity/us-workforce)

Equal Employment Opportunity Statement

Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Accenture is committed to providing veteran employment opportunities to our service men and women.

For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement (https://www.accenture.com/\_acnmedia/Careers/PDF-9/Accenture-Annual-Policy-Statement-Regarding-EEO-2018-Applicant.pdf) .

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email (https://www.accenture.com/us-en/about/contact-us) or speak with your recruiter.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.


Posted: 2023-02-27 Expires: 2023-04-07

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Paid Search Media Sr. Analyst

Minneapolis, MN 55405

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