10 days old

Paid Search Practice Lead

New York, NY 10176
The Company:

We are looking to add a Paid Search Practice Expert to lead our remarkable team in NYC as we expand our capabilities across the digital landscape! Through our groundbreaking proprietary technology and expert services, Accenture Interactive Operations enables the worlds largest advertisers to scale campaigns across walled gardens like Facebook, Instagram, Snapchat, Twitter, and Pinterest. Managed service offerings include strategy, planning, media buying, execution, and analysis. Were using technology to help our clients scale their campaigns across all relevant digital channels in a way provides them with the best return on their media spends.

Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture and make delivering innovative work part of your extraordinary career.

Account Leadership professionals work as trusted client advisors, bringing together Accentures expertise and thought leadership to shape solutions and to solve our clients most critical business needs. They bring together the right Accenture team to drive profitable sales growth, expand Accentures footprint, ensure profitable delivery and influence the clients strategy.

The Position:

The Paid Search Practice Lead will play a critical role in developing the connectivity between the product, activation and paid search go to market strategies. This role will provide strategic leadership and decision making across the larger paid search delivery team. He/she develops relationships with key buyers and decision-makers at new and/or existing clients and acts as the point of contact for resolution and escalation of all key paid search sales pursuit related items with the client and internally.

The Paid Search Practice Lead Will:
Partner with key stakeholders in laying the foundation of our Paid Search Practice.
Ensure search capabilities align with best in class offerings.
Identify areas of opportunity within current client sets to provide best in class paid search services.
Provide market feedback to the Product Team to develop and advance integrations into Accenture Interactive Operations media delivery platforms.
Work with delivery to build upon best practices to ensure that innovation through activation continues to be a cornerstone of our operating model.
Oversee project management and documentation of paid search practice materials.
Create a Paid Search 'go to market' strategy for our revenue team.
Provide leadership and paid search practice expertise on new business pitches.
Act as the expert in all paid search consultations for existing client accounts that are integrating new paid search initiatives into their overarching digital strategy.
Serve as the primary point of contact for clients and internal stakeholders as the paid search practice leader.
Key Responsibilities:
Relationship Development: establish and strengthen relationships with client C-Level face-offs, Marketing leaders, business and technical buyers, and key project stakeholders. Network with Industry Leaders, as well as business partners, Accenture Alliance partners, Industry Vendors, Competitors, and participates in key industry forums.

Client Demand Stimulation and Opportunity Generation: Identify specific sales opportunities within existing and prospective clients. Engage in activities focused at generating client awareness of the firm and/or demand for its Services (may include developing/sending promotional materials, presenting in business forums, charitable activities, business associations, etc.).

Sales Process Leadership: Lead Sales Process for specific approved opportunities, complying with all internal sales stage entry/exit requirements. Construct and execute sales strategy and deal plan; including value proposition, win themes, tactics & action plan, relationship and communication plan and competitive analysis. Review solution plans, cost models and written proposals as appropriate to ensure alignment with sales strategy.

Deal Closure: Lead team of professionals including technical, finance, legal, procurement, HR and proposal management through deal closure. Develop and maintain deal close plan, aligning proposition to clients selection process, evaluation criteria and process. Understand the clients organization and processes and manage all negotiations and closing activities accordingly.

Basic Qualifications:
Bachelors Degree or equivalent experience required
Minimum of 10 yrs. Business Development experience in Digital Marketing with a focus on Paid Search
Minimum of 3 years of sales experience in selling Agency driven, direct-to-consumer and/or business-to-business marketing services

Preferred Qualifications:
Expert level knowledge of strategy, planning, activation, optimization and insight extraction across the paid search and larger digital landscape.
Solid understanding of paid search channels and their complex nuances Google Adwords, Amazon, Bing Search Center, Yahoo! Ads, etc. Familiarity with enterprise search management platforms like Kenshoo, Marin, DS3/Search Ads 360.
Significant experience at either advertising agencies, digital media sales organizations or Adtech platforms.
Experience with C-Level client relationship building and relationship management.
Successful track record in shaping SaaS solutions.
Excellent communication (written and oral) and interpersonal skills

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.


Posted: 2019-08-12 Expires: 2019-09-11

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Paid Search Practice Lead

New York, NY 10176

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