1+ months

Products Northeast Marketing Lead

Philadelphia, PA 19133




Organization: Corporate Function/Marketing and
Communications


Location: Boston, New York,
Hartford, Pittsburgh, Philadelphia







Accenture


Accenture
is a leading global professional services company, providing a broad range of
services and solutions in strategy, consulting, digital, technology and
operations. Combining unmatched experience and specialized skills across more
than 40 industries and all business functions underpinned by the worlds
largest delivery network Accenture works at the intersection of business and
technology to help clients improve their performance and create sustainable
value for their stakeholders. With 482,000 people serving clients in more than
120 countries, Accenture drives innovation to improve the way the world works
and lives. Visit us at www.accenture.com.







Corporate Functions Marketing & Communications


As part of this team, youll play a key role in helping Accenture
execute its strategy. Youll work with a diverse team of innovative marketing
experts who focus on the following areas: global brand management and
advertising; global events and sponsorships; internal communications; marketing
research; media and industry analyst relations; corporate and financial
communications; internet marketing; recruitment marketing; client-centric
marketing; and industry, service line and geographic marketing campaigns.










Role
Description: OG
(Operating Group)
CSG (Client Services Group) Marketer





Overview:





The
OG CSG Marketer advocates for the client experience locally and
builds industry differentiation in the local market by overseeing all marketing
initiatives targeting the CSG Client Account Portfolio.





Responsibilities:







+ Builds industry differentiation in the market
with thought leadership, offerings and partners that specifically meet CSG
priority business objectives.


+ Raises the Accenture profile/brand in a specific
market/country/region.


+ Partners with CSG Business, Industry, Geo and
Business Marketing Leads to ensure content will drive real client engagement
and lead to opportunity identification.


+ Ensures all marketing initiatives align to the
business objectives and sales ambitions of the CSG and support the integrated Global Unit business priorities.




Marketing activity will be composed
of three marketing initiatives plus Account-Based Marketing using any
combination of digital and physical marketing channels. Partnering with the
local market business, the OG CSG Marketer selects which campaigns to leverage
in their market and to identify exceptional cases where a local, single-CSG
campaign is required to meet a key business objective not addressed by Industry
or Geo plans. Marketing initiatives include:








+ Activation and customization of Global
(corporate or industry) marketing initiatives at the local level, including
adapting language if needed. The OG CSG Marketer owns CSG objectives, target
audience and key messaging and is responsible for ensuring 360 client
activation.


+ Contributing to and leveraging the industry
dimension of Geo and Business marketing depending on CSG relevance and local
market approach. This includes CSG-specific customer communication, speaker
activation and content seed and harvest.


+ In rare cases, generation of truly local,
single-CSG campaigns, including external partnerships. This includes
determining CSG objectives, data research, target group definition and key
messaging.


+ Account-Based Marketing







Working with the local business and
the Industry Client Experience Lead, the OG CSG Marketer identifies and builds
Account-Based Marketing programs for priority accounts. The OG CSG Marketer
serves as primary marketing representative to the respective OG CSG business
leader and will ensure that the business leader gets maximum leverage from
integrated M&C programs supporting the CSGs business goals, including
marketing initiatives from Industry, Geo, Business, Corporate, ABM, Sales/BD
and Deal-based marketing. The OG CSG Marketer is a key connector and
collaborator responsible for:








+ Synchronizing with OG Industry Leads on business
priorities and content.


+ Coordinating with Geo Marketing team to
contribute to and leverage their campaigns.


+ Synchronizing with BD/Sales and OG OU Marketing
Lead on origination and must-win deal opportunities.


+ Coordinating with OG OU Industry and OG OU
Marketing Lead on ABM decisions.























YOUR EXPERIENCE: Basic Qualifications





Education: Bachelors Degree


Work Experience: Minimum of 10 years of integrated or account
based marketing experience.





SET
YOURSELF APART: Preferred Skills


Previous experience in B2B
marketing organization


Large Global Campaign
Experience







Professional
Skills








+ Strong business acumen


+ Able to interface diverse marketing leadership
in the development and execution of programs and campaigns


+ Strong ""interlock"" skills:
collaboration across teams (internationally, virtually, across levels)


+ Sound understanding of origination and sales
activity in the services sector


+ Passion for well-executed deliverables in
support of business strategy


+ Very good English oral and written
communications skills, message development and presentation skills Demonstrated leadership in professional setting; either
military or civilian


+ Demonstrated teamwork and collaboration in a professional
setting; either military or civilian





OUR COMMITMENT TO YOU


Your entrepreneurial spirit and
vision will be rewarded, and your success will fuel opportunities for career
advancement.







Youll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects.


Opportunities to learn daily through training, assignments, and collaborating with experts across the company.


Access to leading-edge technology.


Along with a competitive salary, Accenture offers a comprehensive package including generous paid time off, an employee healthcare plan and a competitive 401K program. Learn more about our extensive rewards and benefits here.











CALL TO ACTION


Great things can happenthey already are. Come and be a part of the next level of high performance.











Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.


Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.


Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.


Equal Employment Opportunity


All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.


Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.


Accenture is committed to providing veteran employment opportunities to our service men and women.















Categories

Posted: 2019-08-16 Expires: 2019-09-27

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Products Northeast Marketing Lead

Accenture
Philadelphia, PA 19133

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