1+ months

Salesforce Marketing Cloud (SFMC) Application Lead

Philadelphia, PA 19133

We are:

Accenture Interactivea new breed of agency thats all about the Experience. For us, customer experience is not an add-on; its foundational to who we are and how we empower our clients. As the worlds largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make peoples lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the worlds greatest experiences. Visit us here to learn more about what makes us the Experience Agency (https://www.accenture.com/us-en/careers/interactive) .

Job Summary:

The Salesforce Marketing Cloud Application Lead will liaise directly with client iMCM COE teams and focus on planning and executing marketing campaigns within the Sales Force Marketing Cloud platform. Additionally, they strive to improve key marketing functions to acquire, develop, and retain satisfied, loyal relationships and create value for the client.

Key Responsibilities:

+ Primary system support lead/administrator for Salesforce Marketing Cloud

+ Establish best practice application support methodology and processes, including maintenance and support roadmaps, processes and technical documentation

+ Requirement gathering, analysis, solution and design of new interfaces/integrations within scope

+ Evaluate new functionalities for the platform that enables new channels or integrations that can be used across brands

+ Development, Testing, Deployment of new campaigns/integrations and releases

+ Troubleshoot complex problems, gap analysis and process improvement

+ Investigate, resolve, test and deploy incidents as assigned

+ Maintains named systems, alerting various stakeholders to install / process issues, owning issues until handed off

+ Monitors system performance, and verifies that peripheral integrations are functioning as expected

+ Implement and manage data backup and recovery policies

+ Monitor key data propagation & integration process

+ Evaluates and streamlines business processes to maximize efficiency and effectiveness within the team and with the client

+ Participates in strategic planning meetings with the client and manages client expectations in terms of support and delivery

+ Leads, manages, and coaches the SFMC App Support team with shared focus on growth of existing skillset


+ Bachelor's degree or equivalent (minimum 12 years) work experience

+ Minimum of 2 years of experience with Sales Force Marketing Cloud

+ Minimum of 2 years of experience SQL

+ Minimum of 2 years Multi-Channel Customer Data Integration

+ Minimum of 1 year of experience ETL


+ Experience with one or more of three key marketing automation toolsets (Adobe Campaign, Marketo, Salesforce Marketing Cloud / Exact Target)


For now, all Accenture business travel, international and domestic, is currently restricted to client-essential sales/delivery activity only.

Please note: The safety and well-being of our people continues to be the top priority, and our decisions around travel are informed by government COVID-19 response directives, recommendations from leading health authorities and guidance from a number of infectious disease experts.

Equal Employment Opportunity Statement

Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Our rich diversity makes us more innovative, more competitive and more creative, which helps us better serve our clients and our communities.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Accenture is committed to providing veteran employment opportunities to our service men and women.

For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement (https://www.accenture.com/\_acnmedia/Careers/PDF-9/Accenture-Annual-Policy-Statement-Regarding-EEO-2018-Applicant.pdf)

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.


Posted: 2021-02-10 Expires: 2021-05-16

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Salesforce Marketing Cloud (SFMC) Application Lead

Philadelphia, PA 19133

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