1+ months

Senior Manager, Life Sciences Industry Marketing Content


Senior Manager, Life Sciences Industry Marketing Content

Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 469,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Corporate Functions Marketing & Communications
As part of this team, youll play a key role in helping Accenture execute its strategy. Youll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.

YOUR ROLE: Life Sciences Industry Marketing Content

This senior manager will lead and drive the development of the strategy and execution of the marketing and communications plan for Accenture Life Sciences R&D & Patient Services capabilities and its supporting technology platform, INTIENT. The individual is accountable for the marketing strategy, conception, design, resourcing, rollout/execution, measurement, reporting and overall marketing performance of this growing part of our life sciences practice. This individual contributes both strategic thinking, overall positioning and messaging as well as campaign design and execution across all areas of R&D, Patient Services and INTIENT. This individual is able to effectively divide his/her time based on the prioritization of the areas of the business strategy and leadership. This person will also oversee all marketing activities related to Accenture Scientific Informatics Services (part of R&D in life sciences, but also extends into other industries).

Key initiatives include: strategic marketing plan development, thought leadership/research/issues-based marketing initiatives and campaigns; services/product marketing strategies and campaigns; digital and social media programs, acquisitions in the space, internal awareness programs, sales support programs, relationship building initiatives; and developing and maximizing Accenture participation at alliance and industry events. This person will liaise with and support the Media and Analyst teams and collaborate with the Accenture Services and Partnerships/Alliances as well as other industry groups as appropriate (e.g., Health and Public Service) to create cohesive and integrating marketing campaigns bringing ONE Accenture to the market and our target clients.

Key Objectives:
Significantly increase market and client awareness, knowledge and preference for Accenture's capabilities, services, platforms, assets and offerings in R&D, Patient Services and INTIENT platform through high impact, global, multi-channel integrated marketing campaigns.
Differentiate Accenture from competitors and create a unique, distinctive and substantiated positioning for Accenture across the full scope of the business and within each domain area (Research, Clinical, Patient Safety/PV, Regulatory, Patient Services).
Ensure alignment of marketing activities and collaboration with market and client group marketers and sales leads to contribute to lead generation.
Help identify and contribute to sales-specific marketing campaigns for must-win deals in R&D, Patient Services and INTIENT
Key Responsibilities:
Develop and execute global, multichannel, digital-first, content-led, issues based integrated marketing strategies and plans in Accelerated R&D Services:
Conduct and analyze market/competitor/target client research as input to positioning and external marketing and communications plans
Develop differentiated messaging and positioning, customized by customer segment, business area, geography, channel and/or tactic as needed.
Lead the development of thought leadership and research, working closely with content owners.
Lead the development and execution of marketing campaigns related to thought leadership/research including managing all resources and third party service providers (e.g. approved agencies, designers, writers) and program budgets
Create and develop marketing collateral, including sales brochures, asset development, online diagnostics, presentations, handouts, fact sheets, videos
Lead the development of all digital marketing programs including blogging, online articles, social media (paid and organic) related to R&D working in conjunction with the digital marketing lead/team for life sciences
Identify and lead development of externally approved credentials and references
Work closely with media relations team on key PR opportunities and analyst relations
Define, track and report metrics to assess effectiveness of marketing programs and initiatives
Provide marketing counsel to junior members of the team
Identify and provide strategic counsel on big deals/OCM in areas of responsibility in addition to occasionally leading full marketing program and support of key deals
Plan and manage investment and/ or operations budget items in areas of responsibility
Travel domestically and/ or internationally as needed


YOUR EXPERIENCE: Basic Qualifications
Bachelor's degree or other 4 year university degree
Minimum of 10 years experience in integrated marketing
Preferred Qualifications

Preferred, Bachelors degree in Marketing, Communications or Journalism and MS or MBA in Marketing
Experience working in Life Sciences (pharmaceuticals or medical technology), ideally in the R&D space and/or experience in technology platform marketing
Strong digital and social media skills
Marketing strategy expert
Message development mastery
Superior program management
Proven track record and experience developing and executing internal and external marketing campaigns/communications strategies
Proven experience in Marketing Strategy Development and Planning
Proven experience in Message and Sales Campaign Development
Significant experience in digital marketing
Significant experience in Thought Leadership Development
Experience in product marketing
Proven experience in Client Credentials/ Case Study and Marketing Collateral DevelopmentProfessional Skills
Mastery of the English language both verbal and written
Superior communication skills
Strong multichannel and multi-geography marketing skills
Ability to cut through clutter/obstacles and deliver programs in a timely manner
Strong executive presence with ability to interface with very senior executives, ask questions, bring marketing strategy and consulting expertise
Strong written, content development and oral communication skills
Ability to present and communicate ideas clearly and persuasively at all levels to both internal and external audience
Ability to influence highest levels of leadership within Accentures large, matrixed organization through relationship building and strong executive-level presence
Ability to operate in a virtual (technology-enabled) global team environment as a Professional skill
Sensitivity to the cultural variances across different countries
Goal oriented and focused
Drive, energy and enthusiasm and strongly proactive
Proven ability to motivate, mentor and optimize in a collaborative, team-oriented environment
Broad understanding of the Accenture organization: knowledge of our growth platforms and offerings, as well as our business strategy
Resourceful and able to move forward with ambiguity
Ability to multi-task and work quickly and effectively under pressure
Strong project management, budget management and financial reporting skills
Negotiation, mediation and conflict management skills to resolve complex or disputed issues
Ability to influence executives within Marketing & Communications through relationship building and executive-level presence
Ability to manage projects under tight deadlines
Demonstrated leadership in professional setting; either military or civilian
Demonstrated teamwork and collaboration in a professional setting; either military or civilian
OUR COMMITMENT TO YOU
Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.
Youll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects.
Opportunities to learn daily through training, assignments, and collaborating with experts across the company.
Access to leading-edge technology.
Along with a competitive salary, Accenture offers a comprehensive package including generous paid time off, an employee healthcare plan and a competitive 401K program. Learn more about our extensive rewards and benefits here.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.

Equal Employment Opportunity Statement

Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Our rich diversity makes us more innovative, more competitive and more creative, which helps us better serve our clients and our communities.

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Accenture is committed to providing veteran employment opportunities to our service men and women.

For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement

Requesting An Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.

Other Employment Statements

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

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Posted: 2020-11-20 Expires: 2021-02-19

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Senior Manager, Life Sciences Industry Marketing Content

Accenture

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