1+ months

Sr. Manager,Client Analytics

Chicago, IL 60684


Sr. Marketing Manager, Client Analytics



Organization: Corporate Function/Marketing + Communications Location: NY Preferred, open to Chicago and Northeast locations as well



Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With over 500,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.



Corporate Functions Marketing + Communications



As part of this team, youll play a key role in helping Accenture execute its strategy. Youll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; recruitment marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.



YOUR ROLE: Sr. Marketing Manager, Client Analytics Job Description: The Sr. Marketing Manager, Client Analytics will play a key role in developing insights to understand our clients and identify ways to unlock growth. In this role, you will be responsible for leading and executing analytics initiatives to generate actionable insights with a focus on client needs and behavior as well as measuring and optimizing for marketing channel effectiveness and business impact. Youll be responsible for analyzing and synthesizing insights for key stakeholders as well as working cross-functionally to implement findings. The Sr. Marketing Manager, Client Analytics will report to the M&C Data and Analytics lead and work with marketing stakeholders across our Global Marketing & Communications team, the CIO Technology team, and external analytics partners and platforms.



The ideal candidate will have deep analytics experience, has led B2B analytics teams and understands advanced analytics techniques including modeling, data extraction language (such as SQL) and predictive analytics. This role requires a strategic and analytical mind with superior communication skills that can deliver voice of the client insights to our marketers. Responsibilities - Lead a team of analysts to develop sophisticated analytics solutions, data-driven insights, reporting and data visualization to support client-centric marketing efforts for a broad set of Marketing + Communications stakeholders - Drive and evangelize key performance indicators and success metrics to inform, measure and optimize client marketing strategy and execution - Partner closely with Marketing & Communications stakeholders, Sales, and Marketing Operations teams to connect our client analytics and insights strategy with business opportunities and sales execution - Present and share insights to marketing leadership and stakeholders through meetings and learning sessions. Educate and train marketing colleagues to embrace analytics metrics, insights and tools - Aggregate and integrate multi-channel data to develop models to predict customer behaviors based on engagement with marketing touchpoints, content and prior sales - Leverage customer segmentation, quantitative analysis and data mining to understand client journeys, develop a single view of the customer and personalize client experiences - Connect digital analytics with Marketing Automation and CRM to deliver closed loop reporting including client opportunities and revenue impact. - Utilize statistical techniques to analyze marketing channel effectiveness and recommend optimal marketing mix and optimizations - Collaborate with Data Management and IT teams to define and prioritize data and reporting initiatives. Design and build dashboards, using data from multiple sources, to provide insights for cross-business stakeholders.





YOUR EXPERIENCE: Basic Qualifications





+ Bachelors degree required, Masters degree a plus



+ Minimum of 10 years analytics experience, including 5 years in B2B marketing and experience with CRM databases and data mining



+ Minimum of 7 years of team management experience, large enterprise experience preferred





SET YOURSELF APART: Preferred Qualifications:





+ Experience with driving high impact quantitative analysis and visualization leveraging SQL, Access, Excel, data visualization or other tools



+ Strong experience with web analytics tools including Adobe Analytics, DMPs/DSPs



+ Experience in collaborating with BI and Data Management teams on processes and architectures that support analytics needs



+ Demonstrable skills in consulting and partnering with marketing leaders and other stakeholders to uncover business questions and aligning analytics initiatives that deliver insights to inform data-driven decisions.



+ Experience in managing and developing offshore teams



+ Participate as a thought leader to lead large strategic projects from scope definition through to execution and implementation.





Professional Skills





+ Strong analytical mindset and skills, including the ability to break down complex data scenarios into digestible components with the initiative to dig into the ""why"" of various results.



+ Ability to influence leadership across a large, matrixed organization through relationship-building, strong executive-level presence and deep subject matter expertise



+ Ability to work in ""build"" roles and develop strategy and implementation approaches from the ground up



+ Ability to prioritize projects with a focus on impact



+ Rigorously detail-oriented with commitment to accuracy and track record of project management success.



+ Ability to operate with a high level of energy, commitment and enthusiasm to take on a complex, challenging role in a dynamic, fast-paced organization.



+ Excellent communication, presentation, and critical thinking skills.



+ Demonstrated success building and leading teams both virtual and direct reports



+ Demonstrated leadership in professional setting; either military or civilian.



+ Demonstrated teamwork and collaboration in a professional setting; either military or civilian.





Equal Employment Opportunity Statement



Accenture is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. Our rich diversity makes us more innovative, more competitive and more creative, which helps us better serve our clients and our communities.



All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.



Accenture is committed to providing veteran employment opportunities to our service men and women.



For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement



Requesting An Accommodation



Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.



If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an email or speak with your recruiter.



Other Employment Statements



Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture. Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.



Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.



The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.



Unless expressly indicated, this role is not open in the state of Colorado.





Categories

Posted: 2021-02-10 Expires: 2021-05-16

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Sr. Manager,Client Analytics

Accenture
Chicago, IL 60684

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