1+ months

Wire Stone - Loyalty Program Strategy Manager - Seattle

Seattle, WA 98194


Accenture
Digital


The digital
revolution is changing everything, transforming how we work and play. Are you
reacting to the disruption each day or are you leading the way as a digital
disrupter? Accenture Digital is driving these exciting changes and bringing
them to life across 40 industries in more than 120 countries. At the forefront
of digital, youll create it, own it and make it a reality for clients looking
to better serve their connected customers and operate always-on enterprises.
Join us and become an integral part of our experienced digital team with the
credibility, expertise and insight clients depend on.





Accenture Interactive


Accenture
Digital is powered by three practices Interactive, Mobility and Analytics.
Accenture Interactive helps the worlds leading brands delight their customers
and deliver superior business performance and customer experiences. As
part of Accenture Interactive Delivery, youll balance art and science to
create award-winning digital experiences for todays connected consumers
through integrated and dynamic solutions that incorporate strategy, marketing,
creative and technology.





Wire Stone


Wire Stone delivers integrated
marketing solutions focused on optimizing customer experience. With resources
balanced between strategy, creative and technology, Wire Stone designs and
builds business-to-business and direct-to-consumer experiences across digital
and physical spaces. Wire Stone maintains long-standing relationships with many
of the world's largest brands. Learn more about Wire Stone athttp://www.wire-stone.com





Job Description


As a client-facing CRM Strategy Director for a global
tech brand, you are an unwavering advocate for their customers. You will play a
leadership role in developing data-driven strategies and tactics to improve
customer and business outcomes for a strategic CRM program, and play a hands-on
role in bringing those strategies to life. The ideal candidate will have a deep
combination of CRM, content strategy and channel expertise inclusive of: email,
in-product messaging, social and brand websites. You must demonstrate proven
ability to become the clients trusted advisor from ideation to implementation.





YOUR ROLE: CRM Strategy Director


Collaborating with a cross-functional team, you
are responsible for leveraging customer insights and performance metrics to
inform and develop the CRM program including:






Create business cases for new customer
engagement opportunities, getting buy-in from client stakeholder teams.



Develop and implement evergreen and trigger-based
CRM programs that are aligned to key moments of need within the customers
journey based on insights from analytics and behavior scienceparticularly around
driving product usage and retention.



Support and help define customer journeys,
channels, audience selection criteria and business rules for segmentation.



Provide analysis and recommendations for
triggers and automation and operationalize segment-specific strategies that
increase key performance indicators.



+ Analyze and provide recommendations on client email
list health and segmentation strategy.




Build and execute A/B tests to optimize
communication strategies.



Partner with client innovate on content that
will differentiate the brand and delight customers



Develop creative briefs when necessary.



Update customer messaging frameworks.



Create work plans.


Ensure alignment between
requirements and downstream deliverables.





YOUR EXPERIENCE: Basic Qualifications



+ 8+ years CRM, digital, social and analytical experience developing,
deploying, measuring and improving digital CRM strategy in a high-volume
email program.


+ Bachelors degree in Marketing or related field



SET
YOURSELF APART: Preferred Skills








+ Hands on experience with tools
such as Marketo, Adobe Analytics or Test & Target, or Salesforce Marketing
Cloud.


+ Experience
working with a global tech brand.






Experience
marketing to IT decision makers, IT professionals, developers, and business
decision makers across small, medium and enterprise companies.



Strong
experience in driving engagement with subscription products and services,
driving product usage and retention marketing.



Experience
with customer segmentation and personalization strategies.



Ability
to synthesize and interpret data and customer insights into successful
marketing strategies.



Experience
informing audience segments by leveraging 1st and 3rd
party data.



Experience
developing, prioritizing, objectively managing roadmaps and optimization
efforts, balancing both business and user KPIs.



Experience
in leading strategy engagements as well as transitioning those engagements into
creative executions.



Strong
creative sensibilities and ability to look at all marketing through the eyes of
the customer.



Excellent
verbal, written communication and presentation skills.



+ Masters Degree in related field



Ability to multi-task in a fast-paced environment and maintain
composure under pressure.


Proactive self-starter who can work well independently and as part
of a team.


Dedicated to meeting and exceeding expectations to customers and
able to navigate complex client needs and diverse personalities.





WHERE YOU LIVE: Seattle





OUR COMMITMENT TO YOU





Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement





Youll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects





Opportunities to learn daily through training, assignments and collaboration with experts across the company





Access to leading-edge technology





Along with a competitive salary, Accenture offers a comprehensive package that includes generous paid time off, 401K match and an employee healthcare plan









CALL TO ACTION







Now is the time to become a digital disrupter. The opportunity is herewhats stopping you from pursuing it?






Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 469,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.










Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture.




Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.




Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.




Equal Employment Opportunity




All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.




Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.




Accenture is committed to providing veteran employment opportunities to our service men and women.



Categories

Posted: 2019-07-12 Expires: 2019-09-15

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Wire Stone - Loyalty Program Strategy Manager - Seattle

Accenture
Seattle, WA 98194

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