1+ months

Wire Stone - Strategy Director - B2B - Seattle

San Francisco, CA 94103
Accenture Digital
The digital revolution is changing everything, transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital, youll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.

Accenture Interactive
Accenture Digital is powered by three practices Interactive, Mobility and Analytics. Accenture Interactive helps the worlds leading brands delight their customers and deliver superior business performance and customer experiences. As part of Accenture Interactive Delivery, youll balance art and science to create award-winning digital experiences for todays connected consumers through integrated and dynamic solutions that incorporate strategy, marketing, creative and technology.

Wire Stone
Wire Stone delivers integrated marketing solutions focused on optimizing customer experience. With resources balanced between strategy, creative and technology, Wire Stone designs and builds business-to-business and direct-to-consumer experiences across digital and physical spaces. Wire Stone maintains long-standing relationships with many of the world's largest brands.
Job Description
We seek a B2B Digital Strategy Director for our Seattle, WA office who is passionate about their craft and eager to make a big impact within Accenture Interactive. The B2B Strategy Director provides insights into internal and external factors affecting the clients business, marketing, and digital presence. This leader defines the opportunity space for clients, as well as the vision, strategic framework, and solutions required for Accenture Interactive to deliver against these opportunities. The B2B Strategy Director is a role for a marketing leader who connects the dots between business goals and insights and articulates solutions in a clear and compelling way. These engagements may include research and insights, valuation and business case development, establishing a digital vision, organizing design, process optimization and digital workflow development (personas, brand strategy, content strategy, messaging framework, campaign development). You will provide leadership to other strategists across the company and report to an Accenture Interactive Executive.

YOUR ROLE:
While there will never be a typical day at Accenture Interactive, weve highlighted some key responsibilities:
Define a compelling B2B strategic vision that matches business capabilities with market needs and customer insights
Identify a clients range of opportunities, address investments and ROI, then articulate a path forward
Define and conduct appropriate research activities and evaluate findings. Activities may include:
Primary business and consumer research using a wide range of traditional and modern research methods
Third-party research
Client capabilities assessments
Proprietary forecasting, analysis, and trend spotting
Transform client thinking using your understanding of the entire digital ecosystem, including web, search, mobile, social, and other digital channels
Lead digital strategy engagements with a strong focus on business analysis, strategic modeling, differentiated digital experiences, digital capabilities, and/or road mapping
Engage with clients to identify key strategic challenges and needs across business, marketing and digital spaces; evaluate scope of strategic engagement
Analyze business, marketing, and digital performance across products, markets, audiences, and channels using quantitative and qualitative methods
Advise clients (Director, VP, C-Level) on strategic considerations and best practices for building effective digital marketing organizations
Provide recognized thought leadership and points of view (including blog posts or white papers) on a broad range of marketing topics
Motivate and inspire strategy teams and cross functional colleagues
Build strategy team expertise by mentoring junior team members and offering training in relevant methodologies, techniques and frameworks




YOUR EXPERIENCE: Basic Qualifications
10+ years of strategy experience in a digital marketing agency
Bachelors degree in Marketing or related field

SET YOURSELF APART: Preferred Skills
12+ years of B2B strategy experience in a digital marketing agency
Deep understanding of CRM - not as a discrete set of channels, systems or technologies, but as a customer-facing philosophy and business strategy.
Internet, marketing, and/or management consulting (consulting, agency or client-side) experience with a focus on B2B technology accounts or clients
Proven experience leading strategy and/or marketing programs in a complex business and marketing environment
Strong understanding of audience identification, target market planning, user research, user-centered design principles and digital customer behavior
Excellent communication and presentation skills; dynamic (persuasive) in presenting ideas to clients and prospective clients from Director, VP, to C-level; comfortable being able to quickly join the client leadership team and immediately add-value
Demonstrable experience in developing B2B media strategies driven by audience insights, data and market conditions
MBA a plus
WHERE YOU LIVE: Seattle and area
OUR COMMITMENT TO YOU
Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement
Youll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects
Opportunities to learn daily through training, assignments and collaboration with experts across the company
Access to leading-edge technology
Along with a competitive salary, Accenture offers a comprehensive package that includes generous paid time off, 401K match and an employee healthcare plan

CALL TO ACTION
Now is the time to become a digital disrupter. The opportunity is herewhats stopping you from pursuing it?

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

Equal Employment Opportunity:
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Job Candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

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Posted: 2019-04-10 Expires: 2019-09-11

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Wire Stone - Strategy Director - B2B - Seattle

Accenture
San Francisco, CA 94103

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